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A study reveals that India recorded world's largest growth in terms of social media users in 2013.

Furthermore, the idea that these services are defined by their ability to bring people together provides too broad a definition.

Hence, the level of network sociability should determine by the actual performances of its users.

According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs.

The variety of stand-alone and built-in social networking services currently available online introduces challenges of definition; however, some common features exist: (such as former school-year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust.

Social networks are providing a different way for individuals to communicate digitally.Information is suited to a gift economy, as information is a nonrival good and can be gifted at practically no cost.have noted that the term "social" cannot account for technological features of the social network platforms alone.With Internet technology as a supplement to fulfill needs, it is in turn affecting every day life, including relationships, school, church, entertainment, and family.Companies are using social media as a way to learn about potential employees' personalities and behavior.

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